Problem

Approach

Results

Benefit for Client

Fewer than 80 visitors per month.

Increase traffic by improving sites' optimization and attractiveness to search engines

Over 4000 new visitors per month

Constant supply of new customers.

Nearly 80% of new customers coming through the web sites say they found the site with a search engine.

Not generating sales.

Create clear "Call to Action" that compels visitors to become buyers

New interactive feature allowing visitors to create a personalized home inventory while also submitting their inventory for a quote

"Call to Action" succeeds!

Over 200 new customers per month requesting personal sales call-back

Poor ROI. The site was a money pit.

Increase conversion rate of visitors to customers

Collect more customer data by encouraging customers to provide personal data to allow sales representatives to follow-up

Improve quality, type and format of customer data

More than 200 qualified customers requesting sales representative follow-up each month

Visitor surveys implemented to gauge source of visitors and their satisfaction with site.

Increased Revenue!

More than $100,000 in new sales as a direct result of the optimization - in just one year.

Not indexed by any search engines.

Submit optimized sites to all major search engines and directories

Ranking in top 5 in all the major search engines for dozens of different keywords. In many cases they are holding most or all of the top 5 positions

Dozens of #1 rankings in Google

Most cost-effective exposure to the greatest number of potential clients

Heightened credibility and profile as the #1 moving site in their target region

No visitor statistics or analytics. Client lacked the necessary information to evaluate the web sites' performance

Develop system to measure the web site's performance and allow the client to evaluate the ROI of web site marketing vs other conventional marketing such as yellow page advertisements.

Logging of visitor surveys and keyword usage to measure and evaluate the web site's performance

Client can cross-reference completed sales with the customer survey responses to determine:

• How many sales are being generated by the web sites
• How many of those visitors found the web site by search engine vs. yellow pages, conventional advertising or other means
• Conversion rate of visitors to customers.

Improved allocation of marketing dollars based on results, not guesswork

An optimized web site provides a much better base for deciding effective use of other marketing tools, such as PPC or online advertising.

Poor site construction and unprofessional appearance. The sites were constructed in a non-optimized manner using frames, redirected domains and inefficient design principles (including 100's of Kbs of unnecessary coding).

Reconstruct sites using optimized methods and clean validated HTML

Completely reconstructed sites with valid HTML and with new and improved user features such as downloadable moving tools, inventory sheets and checklists

Promotes repeat visits and referrals - visitors report high levels of satisfaction which has resulted in a higher rate of conversion.

Poor and inconsistent navigation making the sites confusing and dissatisfying for visitors

Encourage visitors to remain and explore the sites by improving site navigation

Visitors can easily find request forms through redesigned navigation with text-based, spider friendly links and logical site-flow

Increases conversion ratio - 92% of visitors say the sites are easy to use

Lacking clear and relevant content. Sites were redundantly "copied & pasted" repetitively on several pages and offered little useful information to visitors

Increase visitor loyalty by improving usefulness and relevance of site content

Created new and expanded content, resources and external links, useful tools and helpful information

Promotes customer loyalty - 80% of visitors say the sites are helpful and informative

Lack of integration between the dual language sites

Showcase the bilingual nature of the company and its ability to deliver service in either of Canada's official languages

Provided bilingual "toggle" system to allow visitors to switch between the French and English versions of the sites easily while remaining at the same page content in each language

Provides high profile and credibility as the most professional bilingual moving site on the net.